Introduction au programme de coaching

Entrepreneurship is seen today the founder mental element of society growth, the generator of employment and the engine of socio-economic progress. Despite the creation of jobs by both the public and private sector to reduce the level of unemployment, the problem remains unsolved. The class of young graduates seriously remains affected by underemployment. The numbers of students who operate as sellers, « call boxers », « bike men », “buyam sellam », and taxi drivers etc, increase geometrically every year.  The Student Support Program (SSP) ESSAMBA in the fight against unemployment has launched a program name “PROGRAM DE COACHING” in all its focal points, Bamenda, Yaoundé, Douala, Mbouo, Maroua and Dschang. This program’s launching took 6 days, a day per focal point. The program has been designed with a three-year action plan, which is described below;

1st year (2017, passed and successfully executed): Component 1 – Sensitization

  • Organize sensitization conferences about the coaching program, entrepreneurial opportunities it offers and the challenges of entrepreneurship
  • The coaching program was launched on our website ( in order to inform the public, nationally and internationally, and to promote an interactive exchange platform with the public.

2nd year (2018, in process already): Component 2 – Young entrepreneurs

  • Identification of sectors related to social entrepreneurship
  • Selection of project ideas and analysis
  • Production of the framing and cooperation document between the SSP administrators, each focal points and each mentor
  • Capacity Building seminars
  • Coordinating Team Meeting with mentors selected in each focal point
  • Sponsor prospecting

3rd year (2019): Component 3 – Business promotion

  • Sponsor prospecting
  • Presentation of the pilot project implementation report
  • Investor Dinner
  • Distribution of Awards of Excellence

However, the coaching program serves as an incubator for students in the various focal points to experiment and exercise their know-how in the project they have commonly choose to work on. At the end of it, students who engaged fully in this program will emerge as entrepreneurs and can be competence to write a feasible project   and manage it.

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